Golden Years & Independent Living

Staffordshire Care Homes Celebrate With Sherrie

A leading Staffordshire care home group is delighted to announce that stage and TV actress and media personality Sherrie Hewson has been appointed as its Ambassador. The Avery Group of care homes, with communities in Stoke-on-Trent, Newcastle-under-Lyme, Rugeley, Stafford, Lichfield and Cannock, are really excited to have such a popular celebrity supporting its work and offering.

Passionately concerned about the senior adult social sector, Sherrie is very interested in the Avery quality approach to care and standards delivered in resident services. She sees Avery as being at the forefront of best practice in the sector and wants to support the importance and meaning behind good care and services and get involved with what Avery do. Conscious that “We are all going there” in her terms regarding later life, she is now a prominent voice in the quest for better care for those needing support as they become older. She was therefore keen to get behind the Avery model and message.

Sherrie is currently one of the key characters in Benidorm on ITV, as character Joyce Temple-Savage, which is now touring UK theatres as a stage show. Amongst many career highlights she appeared for 14 years on Loose Women, in Coronation Street as Maureen Webster, as Lesley Meredith in Emmerdale, spent ten years on the Russ Abbot Show, appeared on Crossroads, In Loving Memory and Z Cars, with roles in the Carry On Behind and Carry On Laughing films too.

Avery has received many awards and commendations from independent assessment for the quality of its care and resident services, both as a company, for individual homes and for individual members of staff who excel in their field. Great emphasis is placed upon standards and to lead the sector in every way, from staff training to care for those living with dementia to restaurant quality dining and balanced nutrition. It has a class-leading Well-being Programme that importantly has measurement tools embedded, enabling evidenced progress to be recorded as focus is placed upon the health of the residents for their mind, body and soul.

The Avery homes in Staffordshire provide high quality care residential and dementia care, with some providing nursing care and care for those with more complex needs. Its simple all-inclusive model, however much care a resident needs, means that there are no hidden extras and budgeting is clear and easy. For more information on any of the Staffordshire services search ‘Avery Care Staffs’ on-line or take a look at daily life on any of the homes’ Facebook pages.

For the best in care in Staffordshire look no further than the Avery group of homes in the county. Avery are a company that invests heavily in on-going staff training, to ensure that knowledge, competency and expertise are continually enhanced, so that the residents receive the highest quality of care and support.

Both individual staff and the company have won training awards in 2017, evidencing the progress and achievement of the internal training programmes that the company provides. From a bespoke Apprenticeship in Care, Care Certificate, NCF to Level 5, nurse revalidation, and market-leading Advanced Senior Carer Course now validated by City & Guilds; Avery is pushing forward to ensure that the quality of all its services is underpinned by the best trained staff in the sector.

There are homes in Stafford, Newcastle under Lyme, Stoke on Trent, Cannock, Rugeley and Lichfield, all delivering the best in care. There’s always a warm welcome from a friendly community and it’s truly all-inclusive with a clear single weekly fee, no matter how much care you need. There are three nutritionally planned restaurant quality meals a day with table service and menu choices, freshly prepared and using locally-sourced ingredients; refreshments throughout the day include hot and cold drinks, juices, fresh fruit and home baked cakes and biscuits. All of the homes are well equipped, with en-suite bedrooms, smaller more intimate lounges and dining rooms, and gardens to enjoy the outdoors. Some even have cafés, cinema rooms and hair salons.

Avery has a sector-leading Well-being programme to support resident mind, body and soul; dedicated Well-being staff provide a daily calendar of activities and entertainment, arranging visiting groups to bring interests in to the homes. This includes visiting pets and animals of all types, and even children from the local school, all of which have been found to have a beneficial effect for those in care or living with dementia. Each home also has its own minibus to take residents on regular outings to places of interest. Importantly, the Avery Well-being Programme includes measurement and outcomes, to evidence resident progress in the way they enjoy life.

To be well looked after, around the clock, in a safe and secure environment, by the best staff in the sector, and enjoying a supportive and active lifestyle, look no further than an Avery home.

Search ‘Avery Care Staffordshire’ to find the home nearest to you.

Adjustamatic has been making adjustable beds and riser/recliner chairs in the United Kingdom for over 50 years.  We are very proud to be recognised as one of the largest manufacturers of therapy products in the world.

Your expert team for advice on healthy sleeping is delighted to announce that we have teamed up with DR. MIRIAM STOPPARD OBE, well-known to millions as a leading authority on health issues. As our new Health and Mobility Advisor, Dr. Miriam’s expertise, insight and experience is now available for the benefit of Adjustamatic customers across the UK.

Sleep is an essential part of maintaining a healthy lifestyle — without it, your physical and mental health will deteriorate. Every person should enjoy between six to eight hours of sleep per night, but this is not the case for many people who sleep on unsupportive, flat beds.  An Adjustamatic bed will mould itself to precisely fit your body, enabling you to help get the required amount of sleep needed for good health.

Adjustamatic also offer a unique built in NHC Cyclo-Therapy massage system, which has been medically proven to soothe pain, ease aching muscles, reduce high blood pressure and improve circulation.  This therapy is used by the NHS in their Spinal Injury Units to aid patients’ recovery.

Don’t just dream of a good night’s sleep, make it a reality with an Adjustamatic bed. Visit our new store in Denbigh and try our affordable beds and riser/recliner chairs yourself.

Visit us on the Colomendy Industrial Estate, Rhyl Road, Denbigh, LL16 5TS.

Trafford Housing Trust, Trafford’s largest provider of affordable homes is delighted to launch its latest and flagship independent living scheme, Fiona Gardens in central Sale, Cheshire. Fiona Gardens offers 71 prestigious apartments, aimed predominately at over 55’s for people with care and support needs but who can continue to enjoy living independently in the knowledge that their changing care needs will be looked after by a team of professional people.

Residents can look forward to the independence of their own high quality apartment, complimented by a range of communal lounges, restaurant, activity rooms, private courtyard as well as landscaped gardens. Fiona Gardens has redefined affordable, independent living and offers residents the freedom to socialise and entertain, or get involved in various social activities. Being at the heart of Sale transportation links are excellent with easy access to the first class shopping, sporting and rural attributes that the Borough of Trafford offers.

Trafford Housing Trust provides a range of affordable housing, both for rent and shared ownership and has a significant development programme of new homes. For full details on Fiona Gardens and our other schemes, please visit

TrustCall, a division of Trafford Housing Trust, provides a monitoring and response service 24 hours a day for older and vulnerable people.

TrustCall can also supply monitoring equipment – from simple pendant alarms to sophisticated sensors – which can help manage symptoms caused by epilepsy, dementia and other conditions. In addition Trustcall can offer a complete assessment, installation, monitoring and response service.

TrustCall can further tailor bespoke packages to meet your specific needs such as short term care (e.g. for when family or a carer are away) or longer-term solutions as required. Our range of services can also be selected individually or as part of a package, with both rental and purchase options available on many products.

With over 20 years’, experience TrustCall is one of only twenty five monitoring services in UK which has been accredited to platinum standard by the Telecare Services Association – the national industry association for telecare services.

Using a service like TrustCall not only brings peace of mind to friends and family- it also offers a more independent approach to living to its customers.

TrustCall, trust us to be there when you need us most.

Your Retirement Adviser is a bespoke advisory service offered by Phillip Bates & Co Financial Services for those approaching retirement.

The pensions marketplace as always been a complex one but the approaching ‘Freedom & Choice in Pensions’ legislation will make specialist advice even more important for individuals, particularly as they plan for their approaching retirement.

We offer friendly, clear advice on all aspects of pension income and, because of our extensive experience in the online marketplace can offer a superior service either on a ‘face to face’ basis, by phone or by email.

We have been awarded the prestigious title of ‘Chartered Financial Planners’ by the Chartered Insurance Institute (CII). This title is only awarded to firms with a commitment to developing and maintaining the knowledge and capability of their people and we pride ourselves on this.

Visit our website at or call us on 0151 353 1066.

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