Tenants Flood Online To Find New Property
Q: I don’t seem to get much of a response when I advertise my property locally, where can I find tenants?
A: 92% of tenants start their search for a new property online so if you’re a landlord it’s no longer good enough to only use a high street property agent and take traditional routes to market. It’s time to change.
People are looking on mobile devices for their next property, with a 50% increase in the last 12 months, whether that’s on the way to work or walking home from yoga. In fact, 39% of tenants are now searching for their next property out of hours, meaning traditional estate agents aren’t able to catch this segment of the market.
It might be tempting to ignore this trend, people will always want places to live, right? And besides, traditional ways of advertising your properties have never failed before. This is a dangerous attitude to have, look no further than Airbnb. It’s a great example of what is happening to the UK rental market as new channels emerge for advertising property.
22% of landlords use classified adverts, but the times are changing. Landlords must change their behaviour to ensure they effectively advertise their properties in the digital world too.
For more online property advertising resources please visit: info.upad.co.uk/jp1
James Davis Portfolio Landlord & Property Expert
Buying your home is the largest and most important purchase of your lifetime. As a result it is of course
essential that prospective property owners shop around. Often the first place they will turn to is their local paper and that’s where we at The North West Times can help promote your business. By putting your agency as a whole or even your individual properties in a listing like format, you can reach those buyers who are searching the market. Displaying photos is an essential part of selling property… the format we have in The North West Times allows an agency to put photographs and information. Whether it is just the one photo or photos on the interior, exterior and garden – our large pages can incorporate everything that you have to show. Research has shown that although this is the most important photo is of course the exterior face, buyers also want to see the interior, garden, kitchen, bathroom, bedrooms and any special features. Typically, each extra photo displayed can double the response rate. In addition to our ‘property for sale’ pages, we also run property development and home improvement pages. Within these pages readers can find all the latest local and national companies offering products and services to improve the home. Whether for a home owners own comfort or to improve a property developers profit margins – with good research, a sound purchase and clever renovations, property investment can be a profitable business.
Throughout the year we contact local businesses about our features which range and vary depending on the current trends. This year for example it is more than obvious that the home improvement industry is leaning towards being “green” or environmentally-friendly. It is also quiet clear that this trend is going to continue for the years to come. As a result we have run a number of successful features on companies within this industry and over the next few years you will see a lot of interior and exterior products created from planet-friendly and renewable materials.
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